The future of orchestras and the means by which orchestras present their musical programming is at the crossroads.
Classical Music’s orchestras are important beacons of the rich cultural legacy bequeathed to them from composers from the Renaissance to the present day.
Unfortunately, they are also fast becoming out-of-touch with contemporary audiences – not because of the music they perform in all its diversity – but because the business models on which they’ve relied are increasingly irrelevant to the means by which contemporary audiences consume media and entertainment. In essence, they have been slow to react to the new reality of media rich experiential performance design.
Of recent times we have seen an explosion of orchestras streaming and offering video-on-demand performances of pre-recorded concerts flooding the Internet and, often, offered for free perpetuating the damage to the economic bottom line of these organizations. Streaming is not a solution for orchestras wishing to grow their business and financial longevity.
At Quill & Quaver Associates, we design encompassing VR/XR and mixed reality experiences of the classical music repertoire in which audiences delve into an immersive worlds of sound, music, people and place to become part of the experience and not as just passive observers.