Accelerated by the increasingly fast advancements in AI, and the way in which it is impacting workplaces, the future viability of orchestras and the means by which they present their musical programming is at the crossroads.
Classical Music’s orchestras are essential beacons of the rich cultural legacy bequeathed to them from composers from the Renaissance to the present day.
Unfortunately, programming and presentation models which have served the orchestral industry well over many decades in the post WWII era are fast becoming out-of-touch with contemporary audience engagement practices. This is not a function of the music they perform, but primarily due to established business models upon which orchestral administrations have relied have become increasingly unfit for the means by which contemporary audiences consume media and entertainment.
With very few exceptions, prerecorded and live streaming efforts by orchestras have yet to be proven a viable strategy. Orchestras wishing to grow their core business and ensure their financial longevity are best served by creating new types of major symphonic events aligned to the vast amount of neglected repertoire, both past and present, tied to audience engagement strategies reflecting the excitement of these new ‘discoveries.’
At Quill & Quaver Associates, we are committed to discovering the vast literature of rarely performed orchestral works through concerts designed for the Australian Discovery Orchestra. At these unmissable events, audiences become enthralled in worlds of undiscovered sound, music, people and place.